Yurtiçi Kargo has become the sector leader in the category of Data Analytics in Social Media Awards Turkey, the first and only competition to measure social media performance of brands and agencies based on objective data, organized for the first time in collaboration with Marketing Türkiye and BoomSonar.
1.6.2017, Istanbul; Yurtiçi Kargo has been selected to be the most successful brand among 50 different sectors to carry out content management in the category of “Data Analytics” of cargo sector in Social Media Awards Turkey, the first and only competition, where social media performance of brands from all sectors is evaluated for a year, which was held at Shangri-La Bosphorus in collaboration with Marketing Türkiye and Boomsonar. The success of advertisers and agencies have been documented both by the objective “Social Media Brand Index” data of BoomSonar and by a jury under the chairmanship of Ahmet Pura, President of Advertisers’ Association, in the event, where social media studies published for the first time between April 1st, 2016- March 31st, 2017, and the resulting social media performances between these dates competed with each other.
Social Media Awards Turkey has been known as an event which is organized mainly for creating a focus of attention and increasing the bar of quality for content creation, especially for agencies and organizations that operate in the field of social media. This year, for Data Analytics category of the event retrospective performance of nearly 50 brands from different industries, have been evaluated. The data acquisition and sorting have been performed thanks to the unique Social Media Brand Index algorithm of BoomSonar, which includes more than 30 different criteria for evaluation.
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